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How We Drove Profitable Growth
Discover how strategic PPC refinement and smart price experimentation boosted revenue and profitability.
Our Analysis
When looking at the before snapshot, we deduced:
- Conversion Rate Lagging Behind Traffic
- Rising TACOS = Profitability Decline
- Listing Assets Underperforming
It was clear that the low conversion rate was caused by poor product images which lacked consistency and storytelling. Competitors used stronger, more aspirational visuals.
The Plan: Improve conversion rate and customer retention while maintaining profitable ad spend.
Rebuild Listings from the Ground Up
Redesign product images and A+ content.
Focus on benefits, not just features.
Optimise titles, bullets, and brand story.
Add Sponsored Display Remarketing
Target past purchasers and product viewers.
Encourage repeat purchases and cross-sells.
Focusing on high-intent users & reduce spend.
Grow Profit Through Smart Scaling
Gradually increase ad spend based on metrics.
A/B test creatives and keywords to maintain profitable TACOS.
The Results
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+17.11%
Conversion Rate
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+10.16%
Attributed Sales
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+$258k
Profit
price test
We wanted to assess the impact of a price increase on a specific SKU.
During this price test:
Profits increased by $24,150 in just one month.
By analysing revenue, profit, and margin changes, we identified the optimal long-term pricing point.
The Plan: Despite selling fewer units, the higher price drove stronger profitability and better overall margins.
Price Elasticity Observed:
Demand dropped slightly (−16%), but not enough to offset higher price gains.
Revenue Resilient:
Even with the price increase, total sales still grew by +$10.9k, proving demand remained strong.
Profit Growth:
Higher unit margins more than compensated for lower volume, improving overall profitability.
The Results
+$11k
Sales Increase
+$24k
Profit Increase
+9%
Profit Margin
